If your SMS campaigns get healthy click rates but almost no orders, the message is doing its job and something after the tap is failing. In practice the sale dies in one of four places: the landing page doesn’t match what the text promised, the discount code doesn’t carry over so people have to copy-paste […]
Category Archives: SMS Marketing
Send an SMS when two conditions are met at once: the message matters right now (it loses value if it arrives tomorrow), and it’s tied to something this specific customer did or asked for. Order and delivery updates, a cart holding limited stock, a restock they requested, an offer that genuinely expires tonight — these […]
An ecommerce SMS welcome message should do five things in one or two short sentences: name your store, confirm what the person just signed up for, hand over whatever you promised at signup (usually a discount code), give one link, and include opt-out wording. Something like: “Nova Skin: welcome — you’re on the list. Here’s […]
SMS stops being annoying when four things are true: the customer clearly agreed to receive texts, each message is tied to something they actually did or want, you send far fewer texts than you think you can get away with, and leaving the list takes one word. That’s the whole system. Everything else in this […]
SMS belongs late in a win-back flow, not at the front. Let email open the sequence — it’s free, low-pressure, and fine to ignore. Bring in the text only for customers who didn’t respond to the emails, who gave you real SMS consent, and whose past spending justifies paying per message to reach them. Used […]
The best use of SMS in an ecommerce store often isn’t a promotion at all. It’s the handful of service moments where money is actively at risk: a delivery problem, an item that sold out after the order was placed, a back-in-stock request, a big first order from a new customer. A text in those […]
Most stores should not text every browse abandoner, and the ones that do usually regret it. Browse abandonment — someone viewed products but never added anything to a cart — is the weakest intent signal your store tracks, and SMS is your most intrusive channel. Pairing them naively means texting people about a product they […]
An SMS audit checks five things, in this order: consent (can you legally text everyone on this list), compliance and timing (are sends staying inside quiet hours with a working opt-out), flow coverage (are the high-intent automations on and firing correctly), list health (is the list growing faster than STOP replies shrink it), and economics […]
Personalizing an SMS with product data means the text names the actual thing the customer looked at, carted, or bought — “your Aeropress filters” instead of “items in your cart” — and links straight to it. In a 160-character message you can’t show a product grid or a recommendation carousel the way email can, so […]
SMS is the right channel for an offer that genuinely expires, because most texts are read within minutes while email can sit unopened for a day. The playbook: reserve SMS for offers with a real deadline measured in hours, send to a targeted segment rather than the whole list, put the deadline and the link […]