The fix is to stop treating email and SMS as two delivery pipes for one message and start giving each channel a distinct job inside the same flow. Email carries the detail: images, product blocks, the full pitch. SMS carries urgency or a nudge, and only fires when the email hasn’t done its job — […]
Category Archives: SMS Marketing
A/B testing SMS works like testing email with two important differences: your sample is smaller and every variant costs money. So the method changes. Test one variable at a time, judge winners on revenue per message rather than clicks, and — this is the part most guides skip — only test changes big enough to […]
For most stores, two to four marketing text campaigns a month is the workable ceiling — and plenty of stores should sit below it. That number covers campaigns: promotional blasts you schedule to a list. Automated texts triggered by a customer’s own behavior (shipping updates, an abandoned cart nudge, a restock alert) sit outside the […]
The real cost of SMS marketing is the per-segment price multiplied by the number of segments each message actually uses, times list size, times frequency — plus three costs no pricing page shows: the margin you give away in text-only discount codes, the compliance text that eats your character budget, and the lifetime value of […]
The way to build an SMS list without cannibalizing your email list is to collect the two in sequence, not in parallel. Ask for the email first, in a form that looks exactly like the one already converting for you. Then, on a second step that appears only after the email is captured, ask for […]