Back-in-stock alerts are the single best use of SMS in ecommerce, because they invert the usual problem: instead of you deciding a customer should hear from you, the customer asked to be told. Put a “notify me” button on every sold-out product page, offer SMS alongside email as the notification channel, and when the item […]
Category Archives: SMS Marketing
Send one SMS per abandoned cart, not a sequence. Let email open the recovery — a reminder about an hour after abandonment — and put the text where email is weakest: a few hours later, or the next morning, as a short, personal-sounding nudge with a direct link back to the cart. One text is […]
Time the reminder off your own order data, not a guess. Pull the median number of days between repeat purchases of a product, subtract your delivery time, subtract a two-to-three-day decision buffer, and send the SMS then. If customers rebuy your coffee every 34 days on average and shipping takes 4 days, the text should […]
Start with one split, because it changes everything downstream: buyers versus never-buyers. Most ecommerce SMS lists are built through a welcome-discount popup, which means a large share of your subscribers — often the majority — have never placed an order. Those two groups need completely different texts. From there, four behavioral segments cover most of […]
SMS unsubscribes drop when three things line up: people knew what they signed up for, every text they get is plausibly worth interrupting them for, and nothing arrives too often or at a bad hour. Most stores bleeding subscribers are failing the middle one — they treat the SMS list like a second email list […]
Measure SMS revenue on three levels: revenue per message sent (total attributed revenue ÷ texts delivered), click-attributed orders inside a defined window, and — for anything strategic — an incrementality check using a holdout group or an SMS-only discount code. Your platform’s dashboard number is the starting point, never the verdict, because it credits SMS […]
Not everyone who opted in should get every text. The decision rule that works: a customer should receive an SMS when three things are true at once — they gave explicit consent, the message is genuinely urgent or personal to them, and the expected value of sending beats the cost of sending, where cost means […]
A quiet-hours strategy is a hard rule set that stops any SMS — campaign or automated flow — from reaching a customer at a time that damages trust or breaks the law. The short version: never send marketing texts outside roughly 9 a.m. to 8 p.m. in the recipient’s local time, enforce that window inside […]
Use email as the backbone of your welcome flow and SMS as the sharp edge. Email carries the weight: the welcome offer, the brand story, the product education, the social proof. SMS shows up exactly twice for most stores — once immediately after signup to deliver the discount code where it can’t get buried, and […]
Collect SMS consent as its own explicit, unchecked opt-in — separate from email, separate from the phone field at checkout — with the required disclosures attached: your store name, expected message frequency, “message and data rates may apply,” how to get help, and how to stop. The two collection points that produce almost all quality […]