If your replenishment flow has been running for a few months and you’ve never gone back to inspect it, this is the article to work through. Most replenishment problems aren’t dramatic failures — they’re quiet ones: reminders firing a week too late, discounts leaking to loyal customers, messages still going out after someone already reordered. […]
Category Archives: Replenishment and Repeat Purchase
Scale replenishment with 3-5 reorder-cycle buckets instead of per-product flows: tag each SKU with its cycle and run one dynamic flow per bucket.
Remind customers at the right moment and make reordering one click. Timed replenishment flows beat discounts for lifting consumable reorder rates.
Add bundles to reorder emails as an upgrade option below the plain reorder button, paired from real order data and priced 5-15% off. Setup inside.
Group products into four cycle types – short, long, irregular, seasonal – and build one replenishment flow per type. Delays and touches per flow.
Four causes: guessed delays, one delay for all products, ignored quantities, and no reset on reorder. Fix each with your own order-interval data.
Stop replenishment and win-back flows colliding: give each a hard time window, add mutual exclusion rules, and exit customers from both on purchase.
Pitch subscriptions after the second or third reorder, not the first — as a quiet option first, then one dedicated email. Placement and setup inside.
Multiply replenishment delays by order quantity and treat bulk buyers as a segment with subscription offers. Flow branches and timing included.
Split flow entrants 50/50 into two delay variants, run one full usage cycle, and compare revenue per recipient. Here’s the exact test setup.