Category Archives: Replenishment and Repeat Purchase

A replenishment flow needs five parts: product trigger, data-based delay, exit on reorder, 1-2 emails, and a measurable goal. Here’s the exact build.

Use SMS for replenishment reminders when run-out is urgent and timing is tight; email for everything else. Here’s the exact sequence and setup.

Increase repeat purchases with usage-timed reminders, post-purchase flows and cross-sells instead of codes. Exact triggers and delays included.

Reorder timing comes from your order data: find the median days between repeat purchases per product, then remind at 70-80% of it. Step-by-step method.

Send a replenishment reminder at 70-80% of a product’s typical reorder cycle, before the customer runs out. Here’s how to find that window.