A six-week conversion improvement plan: baseline metrics, fix page blockers, reach 4% email capture, then launch cart, welcome and browse abandonment flows.
Category Archives: Conversion Rate Optimization
Recover non-converting visitors by capturing email opt-ins first, then running cart, browse abandonment and welcome flows on channels you own.
Website conversion counts sessions; journey conversion counts people who buy within 30-90 days across visits. Most revenue sits in that gap.
Track revenue per visitor, not blended conversion rate: segment by device and source, keep a change log, and give each change one metric and enough time.
Follow-up often beats landing page tweaks: page tests fight for tenths of a percent, while email flows reach the 98% of visitors who leave without buying.
Email automation supports CRO by converting visitors after the session ends: welcome, cart and browse flows that recover buyers and reveal on-site fixes.
Shoppers leave over surprise costs, trust doubts, unanswered questions, mobile friction – or they’re not ready yet. Here’s the fix for each reason.
Shoppers judge your store on the product page, not at checkout. Five trust checks to pass, plus a welcome email flow that proves your store is real.
A low conversion rate is a blended average hiding specific problems. Split it by source, device, funnel step and visitor type to find the real fix.
Mobile converts less because of typing, hidden trust signals and interruptions. Fix wallet payments and checkout fields first, then add a recovery flow.