For manual campaign pushes — the ones you write and send to everyone — two to four per week is a sensible ceiling for most stores, and plenty do better at two. Behavior-triggered pushes like abandoned cart or price drop sit outside that count, because each subscriber only sees them occasionally, when their own actions […]
Category Archives: Web Push Notifications
If you can only run one, run email — it carries more content, lives longer in front of the customer, and the list survives device changes. But for most stores past their first sales, this is a false choice, because the two channels mostly reach different people. Email reaches the minority of visitors willing to […]
Combining email, SMS, and push in one automation means giving each channel a distinct job inside a single triggered flow — not sending the same message three times. The working logic: email carries the substance (products, images, reasoning), push carries the time-sensitive nudge, and SMS, because it costs real money per send and interrupts hardest, […]
A push notification welcome journey is a short automated sequence — usually two to four notifications spread over the first week — that fires the moment a visitor grants push permission. Its job is to confirm the subscription was worth it, teach the new subscriber what your notifications will be about, and get one early […]
A/B testing push notifications works the same way as testing email, with one hard constraint most guides skip: your sample is small. A push message reaches a few thousand subscribers, a handful of percent click, and only a fraction of those buy — which means subtle wording tests will almost never produce a readable result. […]