When a shopper clicks your retargeting ad, lands back on the product they were looking at, and leaves again without buying, the ad has done its job and the store has not. The click already cost you money. So the next move is not another ad impression at a higher frequency — it is to […]
Category Archives: High-Intent Visitor Recovery
Most stores map two journeys: the cart abandoner and the past customer. The one they skip sits between those — the visitor who never added anything to cart but did everything else that signals a serious buyer. They read your returns policy. They checked delivery times. They opened the size guide, compared two products, came […]
Treat every abandoning visitor the same way and you’ll overspend on people who were never going to buy while under-serving the handful who were about to. So split them. A high-value visitor — someone eyeing a €400 order, comparing your two flagship products, returning for the third time this week — deserves a slower, answer-led […]
If you want more sales without more send volume, message fewer people on purpose. Prioritizing high-intent visitors means spending your attention, your automations, and your SMS budget on the small group showing real buying signals — repeat product views, a full cart, a return visit within days — and leaving the casual browsers alone until […]
Most stores treat “didn’t buy” as one flat outcome. It isn’t. Somewhere inside that pile of non-buyers sits a much smaller group who did almost everything a customer does — read the full product page, checked delivery, opened the size chart, added to cart, maybe even landed on checkout — and then stopped. Those are […]
The next message you send a high-intent visitor should be decided by the last thing they did on your site, not by wherever they happen to sit in a fixed email sequence. Someone who opened the size guide has a fit question. Someone who read your returns policy has a risk question. Someone who compared […]
Recover them by getting to them before they find a code somewhere else — and by controlling what “somewhere else” leads to. A visitor who’s hunting for a discount code, whether they clicked an empty promo field at checkout or opened a new tab to search “[your brand] coupon,” has told you two clear things: […]
Follow up by finishing the conversation they started — answer the question that made them open chat in the first place, then get out of the way. Someone who opens live chat is telling you, plainly, that they hit a wall a product page didn’t clear. Maybe nobody answered, maybe they got an answer and […]
A shopper who opens your size guide and then leaves is telling you something precise: they want the product, but they’re not sure it’ll fit. That’s a fit problem, not an interest problem — and fit problems have answers. The recovery move is a quick, reassuring follow-up that removes the sizing doubt: a fit tip, […]
In a long buying cycle — a €900 mattress, a €2,000 bike, a piece of furniture someone thinks about for three weeks — purchase intent doesn’t show up as a single hot moment. It shows up as a pattern of returns. The reliable signals are repeat visits to the same product over days, deepening research […]