A slow seller has one of two problems, and you can tell them apart with a single comparison: how many people see the product page versus how many of those people add it to cart or buy. If almost nobody lands on the page, you have a traffic problem — the product is invisible, not […]
Category Archives: Slow-Moving Inventory
A product that isn’t a best seller usually has a small, real audience hiding inside your existing customer base — the trick is finding that group instead of showing the product to everyone. You do it by working backwards from the item: who buys things that go with it, who has viewed or searched for […]
A last-chance campaign is a short, tightly aimed sequence you send to the specific customers most likely to buy a product you’re about to stop restocking or discounting hard. The word that matters is targeted. You don’t blast the whole list. You pick the two or three segments with a real reason to want the […]
A clearance journey protects your main brand when it runs as a separate, opt-relevant track — not a storewide banner and not a blast to your whole list. The build has three rules: send it only to people with a reason to want the discounted stock, keep it visually and verbally distinct from your full-price […]
Here’s the short version: over four weeks, you diagnose what you’re holding, sort it into keep-and-fix versus clear-and-move, run targeted clearance through automation rather than list-wide blasts, and measure what actually came back as cash. Week one is diagnosis. Week two is setup and segmentation. Week three is the push. Week four is measurement and […]