More than you think, and you can put a rough number on it in an afternoon. Take the customers who bought at least once in the last two years, estimate how many would buy again this year with the right nudge, multiply by your average order value, and you have a floor. For a store […]
Category Archives: Revenue Leak Diagnosis
To find the step that’s costing you the most, stop looking at your overall conversion rate and break the journey into its real stages — visit, product view, add to cart, checkout start, purchase, and then repeat purchase — and measure the drop-off at each one. The biggest leak isn’t always where it feels. Most […]
Before you spend money driving new traffic to your store, check that the store can hold the traffic you already get — because a campaign pointed at a leaky funnel just fills the leaks faster. The gaps to close first: no cart or checkout recovery running, no browse or product follow-up, near-buyers who never get […]
A revenue audit for a founder-led store is a short, honest walk through your own numbers to find the single place where money is leaking fastest. You don’t need a data team or a fancy dashboard. Block off two hours, pull up your store analytics and your email tool, and follow the money in one […]
Between the moment a stranger first lands on your store and the moment they place a second order, revenue leaks at roughly a dozen predictable points — and most of them are silent, because nothing in your dashboard flags a follow-up you never sent. This is a field guide to those twelve spots: what each […]