A best seller is the product most people buy. The best product for a specific customer is the one that fits what that person came for. They’re rarely the same thing, and confusing the two is why so many recommendation blocks convert badly despite showing your most popular items. Your best seller is an average […]
Category Archives: Product Discovery and Merchandising
Browsing behavior is the richest free signal your store produces, and most of it goes straight in the bin. To turn it into better product discovery, capture four things about every session — which products were viewed, in what order, how long each held attention, and which categories they cluster into — then use that […]
The way to move slow inventory is to put it in front of the small group of people most likely to want it, not to blast it across your whole list. A slow-moving product is usually slow because it’s a poor fit for most of your audience — a niche size, an odd colour, a […]
The way to surface a product someone never thought to search for is to lead with their behavior and context instead of the search box. Watch what they view, buy, and pair together, then put the adjacent or complementary item in front of them at a moment when it actually makes sense — on the […]
Recommendations built around intent start from a single question: what is this person trying to do right now? You answer it from their behaviour — what they viewed, searched, added, bought, and how recently — then show the product that moves them toward that goal. This is the opposite of the default approach, which shows […]